Brands and retailers can make active choices to support not only good business practices but have a positive impact on their own communities.

Heather Granato, VP, Partnerships & Sustainability

May 24, 2018

Across the natural products industry, brands are taking steps to be more sustainable and support their communities. Retailers and consumers are taking steps to request more from their product suppliers, raising the bar for “doing good” with business. Heather Granato, vice president of content, stopped off in New York recently to speak with Pierce Sioussat, president and CEO of Bioforce USA, about the role that natural products retailers play in maintaining the industry’s core values, which resonate with a growing number of shoppers. Sioussat discussed issues including B Corp certification, business as a force for good and the steps companies can take to make their own businesses more sustainable.

Key points of this podcast include:

  • Understanding a company’s responsibilities beyond just operating profit into sustainability, community support and consumer health.

  • How companies can truly make their business into a force for good.

  • The role of retailers as gatekeepers to support companies with top business practices that are transformative for the broader industry.

Links and Resources:

  • Food Insider Journal explored issues around corporate social responsibility (CSR) and how consumers are increasingly viewing companies that keep sustainability top of mind have greater resonance with shoppers.

  • Sustainability’ is not just an exception in the supply chain—it’s the rule. INSIDER took a look at the economical, ecological, ethical and social aspects of this concept and how they can be applied to companies across the supply chain.


About the Author(s)

Heather Granato

VP, Partnerships & Sustainability, Informa Markets, Food EMEA division

Heather Granato is a 30-year veteran of the natural products industry, currently serving as vice president, partnerships & sustainability, in the Food EMEA division of Informa Markets. She is based in London, and leads efforts related to industry partnerships and broader sustainability initiatives for the Vitafoods and Food ingredients brands. She has been a presenter at events including SupplySide, Vitafoods, Food ingredients, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products Insider, Food Product Design, Vitafoods Insights, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and Granato serves as the founding president of Women In Nutraceuticals, a global non-profit founded in 2022 focused on empowering women in the nutraceutical industry; she is also on the board of directors for the Organic & Natural Health Association. From 2016 to 2022, she was a vice president on the national governing board of Kappa Alpha Theta women’s fraternity. Granato was named to the FOLIO: 100 list of top media professionals in 2018, and was selected as a 2015 Top Woman in Media by FOLIO:. She received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and was honored with the CEO Merit Award for Content from Virgo in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism.

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