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HydroSheer II Wins Beiersdorf Innovation Pitch Award

<p>Ashland Special Ingredients was awarded the Beiersdorf Innovation Pitch award for its HydroSheer&#8482; II formulation technology.</p>

WILMINGTON, Del.—Ashland Special Ingredients was awarded the Beiersdorf Innovation Pitch award for its HydroSheer™ II formulation technology. HydroSheer II is a system designed to modify emulsion behavior so finished lotions appear clear or virtually clear during rubout on wet skin. It features ingredients Escalol™ UV filters for SPF protection and Prolipid™141 lamellar gel for smooth feel, application uniformity and formulation stability.

“In designing a system that matches the unique lamellar organization of skin’s lipids, and other requirements, we are meeting a consumer need for creams and lotions that perform better on a number of levels," said Anna Gripp, who accepted the award on behalf of Ashland last month. “HydroSheer II formulation technology may change the way skin care emulsions are made and sold."

In 2012, Ashland opened an R&D center in Mumbai.

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