The microbiome is the next new frontier in human health. These new ingredient launches showcase the diverse ways of supporting microbiome health which, in turn, improves health in various ways.

Todd Runestad, Content Director,

April 1, 2024

5 Slides

At a Glance

  • Innovations from Ingredient Idol 2023 at SupplySide West.
  • 4 out of 5 are biotics.
  • The one not a biotic won the Ingredient Idol contest.

It's microbiome month! Download the free Natural Products Insider digital magazine, "Biotics for Life!" for your complete toolbox to new product ideation, sourcing and development.

The Ingredient Idol contest not only highlights the latest innovations in the dietary supplements space but also fosters collaboration and networking among ingredient suppliers, manufacturers, and other stakeholders in the industry. It's a fantastic way for companies to gain visibility for their products and for attendees to stay informed about the latest trends and advancements in the field.

Here's a sampling of five nominations for the microbiome category from Ingredient Idol at SupplySide West 2023.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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