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Defining the Healthy Retail Revolution

Defining the Healthy Retail Revolution
Consumers are more interested in health and wellness than ever before. At the confluence of ease of shopping, information accessibility and changing demographics is opportunity for retailers of all kinds to service these consumers. However, to understand this healthy retail revolution, it means going beyond "healthy" and understanding changing demographics, buying patterns, retail innovations and much more. Takeaways include: *Millennials are driving not only the desire for multi-channel shopping but raising the bar on expectations of "healthy". *Most retail channels are taking steps to integrate healthy products and other wellness services into their offerings. *Terms such as organic, and non-GMO and third party certifications of quality are bolstering consumer confidence.

Editor's Take

In the last 20 years, consumers' expectations of "healthy products" have shifted dramatically, and their shopping patterns have broadened. With an expectation to find a range of healthy products across different retail channels, it affords retailers of all types the opportunity to tap into the healthy retail revolution by understanding consumer needs, implementing best practices and preparing for a sea change in retail itself.

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