Recent survey results have shown supplement intake for European women peaked during pregnancy and very early motherhood, with 87 percent of respondents reporting consumption of vitamin supplements or fortified products while pregnant, and 75 percent purchasing in the first six months post-partum. Dan Aziz, president and founder of Premama, believes there's a great market for prenatal nutrition, as expecting mothers are well aware of their increased nutritional needs, and looking for innovative solutions to popping a prenatal pill everyday.
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