Supplement industry news and updates – April 2020

Inside the Bottle brings you the latest supplement industry news in this monthly roundup.

April 15, 2020

1 Min Read

Pandemic Potential: COVID-19 sends consumers shopping for supplements

One of the brightest silver linings in the history of dark clouds is shining on supplements, with the most radiant light falling on brands with immunity products among their SKUs. Some companies are reporting sales spiking well over 100% and bottles backordered into the many thousands. And even products outside the immunity realm are seeing strong growth. Read more at

One health ingredient company’s mission to improve lives globally - podcast

Inside the Bottle partner OmniActive is committed to improving the health of people and the planet through its innovative, research-backed products and its mission-driven Improving Lives Foundation. Connect with Rushva Parihar, one of the key visionaries behind the company’s corporate social responsibility initiatives, in this episode of SupplySide Stories.

Virtually celebrate Earth Day’s 50th anniversary with a free viewing of the movie 'Modified'

In celebration of Earth Day’s 50th Anniversary, Women’s Voice magazine and the Non-GMO Project will stream the James Beard Award-winning documentary film 'Modified' from April 15th to April 22nd for FREE as part of their ongoing commitment to education. Hurry! The film stream runs from April 15th up until Earth Day, on the 22nd. Click here to watch.

WEEK ONE India lockdown frontline update: An insider’s perspective

There are numerous challenges involved when attempting to maintain the ability to service customers in global markets under lockdown conditions. So how does a supplier of ingredients or raw materials continue operating in this situation? Read more at the OmniActive blog.

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