What will it take for the hemp CBD industry to succeed?

It might be the biggest natural product in the history of natural products, but hemp CBD still needs some growing up before it becomes a mature, responsible industry.

Todd Runestad, Content Director, NaturalProductsInsider.com

December 2, 2019

1 Min Read
Hemp CBD industry steps to success.jpg

The business opportunity for cannabis is growing like a weed. Thanks in no small part to the 2018 Farm Bill (and the 2014 one before that), the dominoes are falling to bring nature’s mighty hemp plant to widespread acceptance.

Strong consumer interest has created opportunities for retailers. Investors are pouring money into the space, from farms and processing facilities to food and beverage concerns. The nascent market, as ever, is ahead of the science, as well as the regulators.

Here are 10 items along the value chain that can build a responsible hemp market.

  • Seed genetics

  • Farming the new commodity crop

  • Extraction expertise

  • Save the terps!

  • Testing at every step along the value chain

  • Can you say endocannabidiome?

  • Accessing the financial system

  • Hemp as a superfood

  • Step up to organic

  • Identifying safe and effective products

For the full article, be sure to check out “10 steps the hemp CBD industry must take to succeed” by Todd Runestad in the Sourcing CBD digital magazine.


About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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