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What will it take for the hemp CBD industry to succeed?What will it take for the hemp CBD industry to succeed?

It might be the biggest natural product in the history of natural products, but hemp CBD still needs some growing up before it becomes a mature, responsible industry.

Todd Runestad

December 2, 2019

1 Min Read
Hemp CBD industry steps to success.jpg

The business opportunity for cannabis is growing like a weed. Thanks in no small part to the 2018 Farm Bill (and the 2014 one before that), the dominoes are falling to bring nature’s mighty hemp plant to widespread acceptance.

Strong consumer interest has created opportunities for retailers. Investors are pouring money into the space, from farms and processing facilities to food and beverage concerns. The nascent market, as ever, is ahead of the science, as well as the regulators.

Here are 10 items along the value chain that can build a responsible hemp market.

  • Seed genetics

  • Farming the new commodity crop

  • Extraction expertise

  • Save the terps!

  • Testing at every step along the value chain

  • Can you say endocannabidiome?

  • Accessing the financial system

  • Hemp as a superfood

  • Step up to organic

  • Identifying safe and effective products

For the full article, be sure to check out “10 steps the hemp CBD industry must take to succeed” by Todd Runestad in the Sourcing CBD digital magazine.


About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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