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CBD: The certified business of disruption – digital magazine

CBD: The certified business of disruption – digital magazine

From selecting the appropriate seed in the ground to extraction methods to testing, marketers of CBD must diligently track their supply chain to ensure quality and distinguish their products from an increasingly cluttered marketplace. The encouraging news is demand for CBD is skyrocketing amid rapid changes in state regulations. According to research from Natural Marketing Institute (NMI), nearly 10 million U.S. adults currently use CBD/hemp oil, a fourfold increase over the previous year.

Takeaways for Your Business:

• Cannabis dispensaries will continue to play a significant role in the CBD market for the foreseeable future.
• Appropriate methods of extraction and testing are key to ensure quality of products and gain consumer trust.
• Many states are moving forward with their own laws and policies aimed at regulating the hemp-derived CBD market.

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