How brands can prevent adulteration from poisoning profits - podcast

Adulterated ingredients can do untold damage to a brand—not to mention consumers. Tune in to see how you can keep ahead of the untoward profiteers.

Todd Runestad, Content Director,

July 6, 2020

shutterstock_saw palmetto_0.jpg

Natural Products INSIDER · How brands can prevent adulteration from poisoning profits -podcast

Adulteration of botanicals has been going a fact of human commerce since time immemorial. Only very recently has the game taken a turn for the technical as criminals and unsuspecting buyers use ever-more sophisticated tools—and schemes—to stay ahead of each other. In response, the American Botanical Council has co-created a Botanical Adulterants Prevention Program, a free series of bulletins to help buyers, brands and contract manufacturers learn which ingredients are being targeted, and the means by which adulterers are using to fool tests. Natural Products Insider’s senior editor Todd Runestad sat down with ABC’s founder, Mark Blumenthal, to discuss the risks at stake. Tune in to discover:

  • How saw palmetto is being spiked with help from the animal slaughter trade.

  • What manufacturers can do to prevent rejected raw materials from re-entering the trade.

  • Whether blockchain can be a viable tool to ensure trustworthiness in the trade.

On Thursday, July 9, from 2:00-2:30pm Eastern time, tune in to a related webinar with NOW Foods CEO Jim Emme on Challenges in the botanical ingredient supply chain: Opportunities for manufacturers to create change. Click here to register for this free event, courtesy your business partners here at Natural Products Insider.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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