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How brands can prevent adulteration from poisoning profits - podcastHow brands can prevent adulteration from poisoning profits - podcast

Adulterated ingredients can do untold damage to a brand—not to mention consumers. Tune in to see how you can keep ahead of the untoward profiteers.

Todd Runestad

July 6, 2020

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Natural Products INSIDER · How brands can prevent adulteration from poisoning profits -podcast

Adulteration of botanicals has been going a fact of human commerce since time immemorial. Only very recently has the game taken a turn for the technical as criminals and unsuspecting buyers use ever-more sophisticated tools—and schemes—to stay ahead of each other. In response, the American Botanical Council has co-created a Botanical Adulterants Prevention Program, a free series of bulletins to help buyers, brands and contract manufacturers learn which ingredients are being targeted, and the means by which adulterers are using to fool tests. Natural Products Insider’s senior editor Todd Runestad sat down with ABC’s founder, Mark Blumenthal, to discuss the risks at stake. Tune in to discover:

  • How saw palmetto is being spiked with help from the animal slaughter trade.

  • What manufacturers can do to prevent rejected raw materials from re-entering the trade.

  • Whether blockchain can be a viable tool to ensure trustworthiness in the trade.

On Thursday, July 9, from 2:00-2:30pm Eastern time, tune in to a related webinar with NOW Foods CEO Jim Emme on Challenges in the botanical ingredient supply chain: Opportunities for manufacturers to create change. Click here to register for this free event, courtesy your business partners here at Natural Products Insider.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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