The frequency of adulteration in the botanical ingredient supply chain has increased. The process in which manufacturers reject a raw material for adulteration needs to change, including the need to prevent known adulterated material lots from re-entering the marketplace. The Botanical Adulteration Protection Program is a template from which manufacturers can partner with suppliers to prevent adulterated materials from entering the consumer value chain.
Jim Emme, CEO, NOW Foods
Jim Emme has been a member of the NOW management team since 1995, initially as Chief of Operations and then as President of NOW Foods. Emme was promoted to Chief Executive Officer of NOW Health Group (NHG) in 2014. Emme has been a key player in NHG’s global expansion efforts, and instrumental in developing the operational resources and facilities in North America. Industry leadership positions include the Natural Products Association Board of Directors, Alliance for Natural Health, and the Economic Development Authority of Western Nevada, in addition to other initiatives. Emme was honored by the American Botanical Council as the 2018 ABC Champion.