Standards and trends at 2019’s Expo West – podcast

Sandy Almendarez, editor in chief, Connor Lovejoy, assistant editor, and Alex Smolokoff, editorial coordinator, discuss what goes on behind the scenes with the Expo West standards team and discuss the trends that stood out.

Sandy Almendarez, VP of Content

March 19, 2019

There were roughly 3,500 vendors and exhibits at Expo West 2019, and each and every one of them had to be reviewed by the show’s standards team. In this episode of the Healthy INSIDER Podcast, Sandy Almendarez, editor in chief spoke with Connor Lovejoy, assistant editor, and Alex Smolokoff, editorial coordinator, about working with the standards team at their first Expo West.

What goes on behind the scenes? What does the standards team do, and what kinds of issues do they uncover? How many people does it take to collect materials from that many vendors (the answer may be less than you’d think)?

The trio also discuss some of the trends that stood out at Expo West 2019, and which products and companies caught their eye, from Manuka honey to pay-it-forward programs. 

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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