Sports nutrition quits the gym and goes mainstream – video

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Sports nutrition is one of the strongest supplement categories today. The sports and performance field carried a markedly different trajectory through the pandemic than all other supplement sectors—flat in 2020, while supplements as a whole boomed a historic 15% year over year growth, with immunity of course rising multiples higher. Yet by 2022, sports recovered and experienced one of its highest growth years in decades—as the rest of the supplements world began correcting.

Notably, the rise of sports is a mass market play more than it has ever been, moving out of many specialty retail outlets. Many now are keen to calling the entire category as the more expansive active nutrition. This opens the category to a much larger consumer base.

Beyond protein powders, creatine and beta-alanine, the active nutrition field includes esports—now an official Olympic sport, if you can believe it—as well as hydration, as electrolytes have jumped off the football field sidelines and into dorm rooms of Gen Z partiers; joint health, because we all want to move freely; cardiovascular fitness, as ever; even brain health, so we can maintain our focus and concentration while engaged in physical pursuits.

In this dynamic three-hour conference track, we will explore the following topics:

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