With the shifting sports nutrition consumer demographics, how can brands and companies build an ecosystem and help different consumers reach their fitness and self-actualization goals?

Steve Myers, Senior Editor

June 9, 2017

Healthy INSIDER Podcast 79: Building a Sports Nutrition Consumer Ecosystem for Better Marketing

How can the sports nutrition industry best target and engage its category’s expanding consumer base? It’s crucial for companies to look at the broader consumer ecosystem, according to InterBrand Health’s Dominic Leung, who presented during the Sports Marketplace at Ingredient Marketplace in Orland in April 2017. In this podcast, Leung and Steve Myers, INSIDER’s sports nutrition editor, discuss the shifting sports nutrition consumer demographics and how brands and companies can build an ecosystem and help different consumers reach their fitness and self-actualization goals.  

 

Read more from other Sports Marketplace speakers:

About the Author(s)

Steve Myers

Senior Editor

Steve Myers is a graduate of the English program at Arizona State University. He first entered the natural products industry and Virgo Publishing in 1997, right out of college, but escaped the searing Arizona heat by relocating to the East Coast. He left Informa Markets in 2022, after a formidable career focused on financial, regulatory and quality control issues, in addition to writing stories ranging research results to manufacturing. In his final years with the company, he spearheaded the editorial direction of Natural Products Insider.

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