Delivering Ashwagandha in New Formats - Report

Consumers are looking for healthy foods and beverages that not only fit an almost nonstop lifestyle, but also offer functional benefits. With a rich tradition of use in ancient modalities, ashwagandha is making its way into modern Western markets through the likes of chocolate bars, energy drinks and veggie burgers. Products incorporating the adaptogenic botanical are positioning themselves to support overall well-being, cognitive function, natural stamina, enhanced relaxation and more.