Top consumer health trends for 2021: Botanicals and beyond

As demand for supplements continues to soar, formulators must understand where the market is heading in a world where consumers are increasingly aware of the power of botanicals to support short- and long-term wellness. During this webinar, we’ll look at the top conditions driving supplement sales growth through Nutrition Business Journal and NEXT data. As a formulator, you'll also discover the potential of clinically tested botanicals for addressing prevalent health conditions that you can consider for your product portfolio. Plus, the American Botanical Council will provide an analysis of macro forces in botanicals, including combatting adulteration, focusing on sustainability and prioritizing quality—key issues that will help ensure the supplement industry delivers on its promise to consumers.