Older consumers rely on supplements to help keep them healthy, but they can have difficulty swallowing pills, or they’re simply tired of taking pill after pill. Supplement brands that offer efficacious supplements in easy-to-take delivery forms can see success among older consumers, according to Jeffrey E. Browne, Ph.D., director, science and technology, Catalent Pharma Solutions, in this podcast with Sandy Almendarez, editor in chief, INSIDER. They discuss:
- The supplement attributes the aging population is looking for, and how can brands address these needs
- Formulation challenges with the delivery systems that older consumers desire, and how can brands navigate these concerns
- Delivery forms that younger consumers looking for in products that address aging in a preventative capacity
Browne will be speaking at the SupplySide West Workshop “Supporting Healthy Aging With Targeted Formulations, Product Forms” on Tuesday, Sept. 26 at 1:30 to 4:30 p.m. This session is underwritten by pTeroPure Pterostilbene from ChromaDex. Visit supplysideshow.com for more information and to get registered.