IOI Loders Croklaan Launches Colored, Flavored Shortenings

CHANNAHON, Ill.On the heels of the opening of its IOI Loders Croklaan Creative Studio, IOI Loders Croklaan announced it will launch the FuseRite line of colored and flavored shortenings at the International Baking Industry Exposition (IBIE) in Las Vegas, Oct.  6-9.

Maarten Goos, IOI Loders Croklaan marketing manager, said FuseRite is creamy, consistent, easy to use, and trans-fat-free, making it the ideal palm shortening. The FuseRite line will enhance an applications color, flavor and textureall to support the companys  continuous effort to meet the needs of the market.

Were excited to show everyone at IBIE all that the FuseRite line is capable of, from its shelf-stability to its customizable melting point. Our new Creative Studio is an ideal place for product developers to join us and experience FuseRite, along with our many other useful ingredients, tailored specifically to meet your customers desires," he said.