Colors Formulation Strategies

Market Watch: A Rainbow of Possibilities: The colors market has shown a gradual shift toward natural colors due to increased concerns about possible negative health effects and the demand for clean-label foods. The natural colors market is likely to become competitive as manufacturers have begun using natural colors in many products.

Colors Formulation Strategies: A growing number of consumers are demanding foods free from artificial dyes and colors, forcing a shift away from FD&C-certified colors toward more "natural" alternatives. While there are myriad colorant options, both synthetic and natural, achieving the desired color is no easy feat. To provide solutions to color conundrums, industry experts explore color formulation strategies in bakery, beverages, dairy and fortified foods.

Takeaways for your Business: In today's world, it's not just how the product looks inside the package, but how the ingredients label on the outside of the package. Food product designers are taking advantage of various resourcesincluding ingredients, formulation strategies and informationto achieve desired color while meeting consumer demands for clean-label foods and beverages.

The global market for food colors is projected to reach $2.3 billion by 2019

Demand for clean-label products continues to fuel the use of colors considered "natural"

Product developers have a toolbox of color options for various applications