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Healthy INSIDER Podcast 46: Opportunities in the Functional Beverage Market

Jim Tonkin, president and founder of HealthyBrandBuilders, and Judie Bizzozero, managing editor, discuss the opportunities and challenges in the functional beverage market. Tonkin will speak during Beverage Marketplace at Ingredient Marketplace, April 18-20, in Orlando.

Judie Bizzozero

March 24, 2017

Healthy and functional beverages are increasingly attracting a wider audience, however, understanding ingredient selection and formulation considerations is critical to market success. Companies looking to enter, expand or reformulate products in the beverage space must understand how to incorporate unique, healthy ingredients into a beverage matrix, as well as go-to-market strategies including identifying the right target market and navigating macro trends. Jim Tonkin, president and founder of HealthyBrandBuilders, will discuss these topics and more during Beverage Marketplace at Ingredient Marketplace, April 18-20, in Orlando.

In this episode, Judie Bizzozero, managing editor, and Tonkin, discuss:

  • Current trends in the functional beverage space and what’s driving innovation.

  • Beverage categories poised for growth.

  • Key considerations around ingredient selection.

  • Identifying the right target market and navigating macro trends.

Links and resources:

About the Author(s)

Judie Bizzozero

Content Director, Informa Markets Health & Nutrition

Judie Bizzozero oversees food and beverage content strategy and development for the Health & Nutrition group at Informa Markets (which acquired VIRGO in 2014), including the Food & Beverage Insider, Natural Products Insider and SupplySide/Food ingredients North America brands. She reports on market trends, science-based ingredients, and challenges and solutions in the development of healthy foods and beverages. Bizzozero graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in 1987 with a bachelor’s degree in journalism.

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