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Building an influencer program – podcast

In this SupplySide West edition of the Healthy INSIDER Podcast, Lindsey Bristol, MS, RD, senior marketing manager at Swanson Health, offers tips and insight on building an influencer program from scratch.

Rachel French

January 2, 2019

Social media influencers cultivate communities of followers that share their passions and interests. As such, influencers can help bridge the gap between brand and consumer by endorsing or supporting a brand’s products on social media platforms such as YouTube, Instagram and others. In this SupplySide West edition of the Healthy INSIDER Podcast, Rachel Adams, managing editor, and Lindsey Bristol, MS, RD, senior marketing manager at Swanson Health, discuss tips to building an influencer program from scratch.

Key points of the discussion include:

  • Why influencers should be considered a critical part of a marketing strategy;

  • How social media marketing can develop brand awareness; and

  • Considerations for selecting an influencer.

Links and resources:

SupplySide West podcast: Social media marketing regulations

Social media marketing: Building messaging around data, not assumptions

Getting social: Compliant marketing via social media

 

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast

About the Author(s)

Rachel French

Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.

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