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Social media influencers cultivate communities of followers that share their passions and interests. As such, influencers can help bridge the gap between brand and consumer by endorsing or supporting a brand’s products on social media platforms such as YouTube, Instagram and others. In this SupplySide West edition of the Healthy INSIDER Podcast, Rachel Adams, managing editor, and Lindsey Bristol, MS, RD, senior marketing manager at Swanson Health, discuss tips to building an influencer program from scratch.
Key points of the discussion include:
Why influencers should be considered a critical part of a marketing strategy;
How social media marketing can develop brand awareness; and
Considerations for selecting an influencer.
Links and resources:
Rachel French joined Informa’s Health & Nutrition Network in 2013. Her career in the natural products industry started with a food and beverage focus before transitioning into her role as managing editor of Natural Products Insider, where she covered the dietary supplement industry. French left Informa Markets in 2019, but continues to freelance for both FBI and NPI.
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