Pinch Hitters: Building High-Performance Meal ReplacementsPinch Hitters: Building High-Performance Meal Replacements

Meal replacements are nothing new. From Alba 77 and Carnation Instant Breakfast to Slim-Fast, Ensure and the many iterations thereof, products have long promised to deliver nutrition without the tedious prep or consumption time required of traditional meals. What makes contemporary meal replacements different, though, is their mainstream appeal.