It takes courage to support cannabis – podcast

Let’s talk cannabis in all its iterations – medical and recreational marijuana, supplemental CBD, and agricultural hemp. And that’s just the appetizer!

Todd Runestad, Content Director,

April 8, 2020

It takes courage to support cannabis – podcast

Who’s up for some delicious vegetarian lunch? Informa senior editor Todd Runestad breaks bread with Michael McGuffin, president of the American Herbal Products Association, and Elan Sudberg, CEO of Alkemist Labs, to discuss the ABCs of herbalism today: American consumer trends; Botanical expertise in the realms of regulations from USDA, FDA and DEA; and that ineffable quality called Courage. Listen up as we dig into these noshable notions:

  • What have we learned in the 10 years since the American Herbal Products Association chartered its cannabis committee?

  • Consistency in the herbal market—seven of the top 10 best-selling herbs from a decade ago are still on the list today.

  • Courage: On a personal, professional, and association level.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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