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Ingredient Idol @ SSW22—brain category finals!Ingredient Idol @ SSW22—brain category finals!

The thinking person's guide to the best-in-class cognition supplement ingredients.

January 12, 2023

Fun with a purpose: The Ingredient Idol contest at SupplySide West 2022 featured three companies whose ingredients rose to the top of the podium of compounds finished-product brand formulators, marketers and ingredient buyers want to know about. Watch this insightful, fast-paced show featuring Idol judges Ola Lessard, CMO-for-hire, Diana Morgan from Nutrabolt and What's Up With Supps, and Petra Erlandson from Alkemist Labs. The three finalists for your edification and overall viewing pleasure:

Memophenol Gamers from Activ'Inside
KSM-66 Ashwagandha from Ixoreal Biomed
ETAS from Maypro

About the Author(s)

Todd Runestad

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs.

See more from Todd Runestad

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