Ingredient Idol '21: Energy Edition

What energy/performance ingredient is judged to be best?

Todd Runestad, Content Director,

November 15, 2021

The SupplySide West show floor was abuzz with contestants from three leading ingredient suppliers trying to impress expert judges on the best ingredient to supercharge formulations in the energy and performance categories. Watch now as host Todd Runestad introduces the proceedings, with the energy category contestants:

  • Ribose, Bioenergy Life Science, Michael Crabtree

  • AmaTea, Applied Food Sciences, Jackson Zapp

  • Cordyceps, M2 Ingredients, Steve Farrar 

Ingredient Idol judges are longtime industry veterans who consult companies on producing quality formulations. The esteemed judge panel includes:

Mary Mulry, FoodWise One
Kenn Israel, Innovation Nutrition Consulting
Anthony Almada, IMAGINutrition

What ingredient is best-in-class? Watch now! 

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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