How to succeed in hemp CBD 2020 (good luck with that) – podcast

Too much hemp stored in the barns, too many brands on the market, too little regulatory certainty (and misguided when it does get released). Buckle up!

Todd Runestad, Content Director,

August 12, 2020

Hemp CBD.jpg
Feature image editorial credit: Kevin McGovern /

Natural Products INSIDER · How to succeed in hemp CBD 2020 (good luck with that) – podcast

ToddCast Vol. XVII: Josh Hendrix has been around the hemp farms, the hemp businesses, the hemp boards. He’s sharp, smart and informed—and reasonably hip, at least by Kentucky standards. Natural Products Insider senior editor Todd Runestad sat down with Josh to assess the damage from the smoking embers of the hemp CBD business in mid-2020. Yes, there was massive overproduction in 2019. Yes, there is regulatory intransigence. Yes, there are 4,000 hemp CBD brands at last count. But you know what you don’t know?

  • The big mistake most of those CBD brands make that will be a big contributor to their ultimate demise.

  • How the leading CBD brand is positioning itself as something bigger than just a hemp CBD brand.

  • “If you and I get on the phone in 10 years and hemp fiber is not a huge part of the materials world, I’ll be shocked.”


About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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