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How to succeed in hemp CBD 2020 (good luck with that) – podcastHow to succeed in hemp CBD 2020 (good luck with that) – podcast

Too much hemp stored in the barns, too many brands on the market, too little regulatory certainty (and misguided when it does get released). Buckle up!

Todd Runestad

August 12, 2020

Hemp CBD.jpg
Feature image editorial credit: Kevin McGovern / Shutterstock.com

Natural Products INSIDER · How to succeed in hemp CBD 2020 (good luck with that) – podcast

ToddCast Vol. XVII: Josh Hendrix has been around the hemp farms, the hemp businesses, the hemp boards. He’s sharp, smart and informed—and reasonably hip, at least by Kentucky standards. Natural Products Insider senior editor Todd Runestad sat down with Josh to assess the damage from the smoking embers of the hemp CBD business in mid-2020. Yes, there was massive overproduction in 2019. Yes, there is regulatory intransigence. Yes, there are 4,000 hemp CBD brands at last count. But you know what you don’t know?

  • The big mistake most of those CBD brands make that will be a big contributor to their ultimate demise.

  • How the leading CBD brand is positioning itself as something bigger than just a hemp CBD brand.

  • “If you and I get on the phone in 10 years and hemp fiber is not a huge part of the materials world, I’ll be shocked.”


About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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