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How to market branded ingredients with integrity – podcastHow to market branded ingredients with integrity – podcast

Eric Anderson has been around the block. Listen to his wisdom from decades on top.

Todd Runestad

December 2, 2020

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ToddCast Vol. XXVII: From Tonalin CLA to 5-Loxin, Aker krill to MenaQ7 vitamin K2, Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad as they discuss:

  • How to navigate a market with brands pirating ingredients and stifling innovation on one end and those that care about quality and evidence on the other.

  • How to communicate all aspects of quality, from sustainable sourcing and clinically validated ingredients to lab test results.

  • What the surge in immune products post-COVID looks like for consumers looking to support general wellness.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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