Market leaders are leading the market through diligence, innovation and new ways of thinking. You would expect anything less from the hemp biz?

Todd Runestad, Content Director,

November 25, 2020

How to find the right partner for your CBD brand—seeds, farmers, extractors, the works! - podcast.jpg

ToddCast, Vol. XXVI: The last 10 months have changed our lives dramatically. Supply chains are being rewritten and remapped due to the pandemic. This is another opportunity to bring manufacturing to the agriculture center of production in this country because supply chains will require domestic supply because nobody wants supply disruption. How do we make sure we take care of the climate and take care of the sustainable story for the next 20 years? Senior editor Todd Runestad sits down with Simon Liegel, co-founder of Driftless Extracts, and Josh Hendrix, an established leader in the hemp industry sitting on major boards and managing BestBall CBD and Hendrix Holdings. They discuss:

  • How brands can qualify a supplier—what to look for, what questions to ask.

  • What kept the green rush from coming to fruition for many hemp farmers—and the opportunities that remain.

  • How Wisconsin is looking past cannabinoids and driving hemp usage toward the grain and fiber angle—packaging, textiles, paper and other industrial applications.

  • Traceabiliity. Sustainability. Verification. And other significant considerations.

Tune in to the Hemp Collective Virtual Summit II, Wednesday Dec. 9 from 8:00am-12:30pm Pacific, 11:00am-3:30pm Eastern. Click here to register for this free event that will keep you up to date on all things hemp here at the tail end of tumultuous 2020.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

Subscribe and receive the latest insights on the health and nutrition industry.
Join 37,000+ members. Yes, it's completely free.

You May Also Like