You know you're ready for prime time when the Not Ready for Prime Time Players do a skit on you on SNL. Ashwakanda forever!

Todd Runestad, Content Director,

March 28, 2019

Ashwagandha gets lampooned on Saturday Night Live. That’s great news! - podcast


Adaptogenic herbs might be as close to the silver bullet as it gets—lowers stress, increases energy sans jittery caffeine, improves mental clarity. While ginseng has been around longer, ashwagandha has been leading the adaptogenic charge for the past three to five years. Its rise is so pronounced it has hopped out of the supplements bottle and is now the front-of-pack leader in functional beverages. Listen to Todd Runestad, senior editor, Natural Products INSIDER, talk with Mark Blumenthal, founder/executive director of the American Botanical Council, Scott Larkin, president of Connect Nutrition, and Carl Germano, author of Road to Ananda, published in 2019 and all about the endocannabinoid system and CBD. They’ll talk about:

  • What it means for consumer acceptance once ashwagandha gets lampooned on SNL.

  • The top 10 adaptogenic herbs on the market today.

  • Why hemp-derived CBD may be the new king of the adaptogenic set.


About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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