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Immunity Boosting in the Pandemic Age
This session takes a look at how to market nutrition and dietary supplements to people who may be fearful and/or vulnerable.
In a world of emerging infectious diseases, like COVID-19, antiviral resistant influenza and antibiotic-resistant bacterial infections, immune health is top of mind to consumers who are turning to nutrition and dietary supplements to help keep them as healthy as possible. However, brands must ensure they don’t send inappropriate marketing messages to people who may be fearful and/or vulnerable. This session will explore:
How botanical superstars can help consumers address their immunity-related concerns
Other ingredients, such as vitamins, minerals, probiotics and beta-glucans that can support immunity naturally
How companies that market these solutions must walk a fine legal line when it comes to claims
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