This session takes a look at how to market nutrition and dietary supplements to people who may be fearful and/or vulnerable.

Duffy Hayes, Assistant Editor

November 12, 2020

In a world of emerging infectious diseases, like COVID-19, antiviral resistant influenza and antibiotic-resistant bacterial infections, immune health is top of mind to consumers who are turning to nutrition and dietary supplements to help keep them as healthy as possible. However, brands must ensure they don’t send inappropriate marketing messages to people who may be fearful and/or vulnerable. This session will explore:

  • How botanical superstars can help consumers address their immunity-related concerns

  • Other ingredients, such as vitamins, minerals, probiotics and beta-glucans that can support immunity naturally

  • How companies that market these solutions must walk a fine legal line when it comes to claims

About the Author(s)

Duffy Hayes

Assistant Editor, Natural Products Insider

Duffy Hayes joined Informa Markets and Natural Products Insider in January 2020. He has more than two decades of experience as a working journalist, previously as an editor and reporter at a daily newspaper and also as a B2B journalist in the telecommunications and home security industries.

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