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How CBD Can Keep Disrupting Categories

This online workshop will help you ideate new product concepts and much more for your hemp business.

Todd Runestad

August 19, 2021

If you're still in the hemp CBD business after the COVID disruption, there are things you need to do to stay in business and help drive the new hemp economy. Here we have sessions designed to make you a serious player as the market, categories and consumer demands buckle, pivot and evolve. This online workshop will help you ideate new product concepts, differentiate you from competitors, make sure your raw material supply chain works for and not against you, and it even provides real-world insight into mapping your online sales results.

You'll also learn about:

  • The top 10 questions to ask a potential hemp CBD supplier

  • The best-selling formats for CBD products, whether foods, beverages, topicals, supplements, pet products or cosmetics

  • The next round of minor cannibinoids beyond CBD including delta-8

  • Improving bioavailability: nanotech and beyond

  • The risks and rewards of making and selling delta-8 THC

  • A legal and regulatory update on where things stand around the country, from statehouses to the Capitol

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.

Specialty

Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.

Quotes

"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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