SupplySide West podcast: Sport Nutrition 2018 trends

CBD for athletes, female-specific research and keto diets trending in the sports nutrition category

Sandy Almendarez, VP of Content

November 14, 2018

Like elsewhere in the health and nutrition industry, sports performance researchers are looking to cannabidiol (CBD) to uncover new athletic benefits. Science is also starting to look at how natural ingredients affect women specifically rather than the traditional “pink it and shrink it” approach. Steve Myers, senior editor, INSIDER, discusses these and other sports nutrition trends with Sandy Almendarez, editor in chief, INSIDER, during the SupplySide West 2018 tradeshow in Las Vegas. They cover:

  • The keto diet’s role in sports nutrition, and products that are serving the keto athlete

  • The emergence and dominance of plant-based nutrition in sports nutrition and other health categories.

  • Partnerships among prominent companies in the health and nutrition space that are creating better ingredients for consumer health.

Check out other SupplySide West 2018 Trends Podcasts:

Got feedback? Email Sandy at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast

About the Author(s)

Sandy Almendarez

VP of Content, Informa


• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!


Speaker credentials

Resides in

  • Phoenix, AZ


  • Arizona State University


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