Metabolaid from Monteloeder wins Ingredient Idol 2023

Best new ingredient in the active nutrition category from SupplySide West 2023 is a botanical blend that activates energy stores with effects on satiety and blood-sugar parameters.

Todd Runestad, Content Director,

November 8, 2023

4 Min View

At a Glance

  • Ingredient Idol at SupplySide West 2023 recognizes best new ingredient.
  • Metabolaid, from Monteloeder, wins best active nutrition ingredient.
  • Watch the exclusive interview with the winner, above...

Ingredient Idol rewards the most innovative, top-shelf dietary ingredients recently introduced into the nutrition and supplements market today. Consummated at SupplySide West in Las Vegas on Oct. 26, this year’s juried competition featured three health conditions with three finalists in each category—active nutrition, microbiome, nootropics. Live at the show, a panel of sharp, smart and informed industry judges heard elevator pitches from ingredient supplier brands, peppered them with follow-up questions, and decided the winner.

For the active nutrition category, the three finalists were:

  • ADM: Active Lifestyle Blend

  • CK Nutraceuticals: CardiaSlim

  • Monteloeder: Metabolaid

The winner was Monteloeder’s Metabolaid. Here are the three categories upon which the ingredient was judged. Watch the video, above, to see an exclusive interview with the winner.


Metabolaid exerts its effect in the adipose tissue, muscles and liver by activating AMPK—the metabolic switch in the cells. Once activated, it signals the body to burn the fat that is stored in the adipose tissue and increase energy consumption as well as glucose and insulin sensitivity. Clinical studies proved the combination of hibiscus and lemon verbena extracts as having a synergistic effect on AMPK activation.

Market potential

Metabolaid’s target audience is any adult who wants to achieve a healthier and more active lifestyle. Thanks to the combination of hibiscus and lemon verbena leaf extracts, it helps to regulate total and LDL cholesterol, triglycerides and blood pressure levels. It promotes gut health and helps with weight management, reducing energy gaps.

Scientific merit

Metabolaid has been clinically shown to modulate energy homeostasis, total daily energy expenditure and lipid management, which could be used for weight management via modulating appetite biomarkers. Another study confirmed appetite suppression.

It’s also been shown to manage blood pressure with one study showing a significant reduction in systolic blood pressure in 84 days.

It seems to work via prebiotic effects by promoting increases in short-chain fatty acid production, particularly butyric acid.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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