June 1, 2000
Tylenol Makers Roll Out Glucosamine Supplement
FORT WASHINGTON, Pa.--In May, McNeil Consumer Healthcare, well known for its painreliever Tylenol, introduced a new dietary supplement, Aflexa, to promote joint health.The supplement is based on glucosamine and will be marketed on store shelves next toTylenol, though it does not contain acetaminophen. The introduction was supported by anational print and television advertising campaign featuring Hank Aaron, Esther Williamsand Chubby Checker, figures that the company notes are all associated with "freedomof movement." McNeil can be contacted at (215) 273-7856.
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