The carotenoid astaxanthin offers potent antioxidant and anti-inflammatory actions that can protect and benefit several areas of health, including the eyes, brain, cardiovascular system, joints and skin. The key to these effects are in the structure of astaxanthin and the bioavailability of astaxanthin products. Download INSIDER's Astaxanthin Digital Pulse to learn about the science behind this powerful carotenoid, and why natural astaxanthin is preferred versus synthetic options. Takeaways include: *Astaxanthin is a carotenoid known in nature for presenting its pink-to-red hues in sea animals such as salmon and krill. *Several astaxanthin ingredients are GRAS for use in food for dietary reasons, but not for use as colorants. *Due to different chemical structures, natural astaxanthin is more potent and more effective compared to synthetic.