Digital Magazines

U.S. sales of supplements designed for women reached $648 million in 2018—almost double the total for male supplements. Although many female athletes seek similar benefits and ingredients as their male counterparts, their end goals, dosages and...

Interest in plant-based products has been increasing for years, with 15% of consumers globally trying to follow a plant-based diet, and 20% attempting to limit their meat intake. The perception of plant-based is that it's healthier and more...

Packaging is typically responsible for the first impression of a product and brand, charged with attracting the consumer’s eye—but also instantly communicating value system, benefits, features and humane commitment. Brand marketers must wrestle...

From selecting the appropriate seed in the ground to extraction methods to testing, marketers of CBD must diligently track their supply chain to ensure quality and distinguish their products from an increasingly cluttered marketplace. The...