We drank shots aplenty at #ExpoWest — video

Shots! Shots! Shots! The clarion call rang out through the halls at Natural Products Expo West. Hear informed opinions on taste, nutrition, packaging.

Todd Runestad, Content Director, NaturalProductsInsider.com

April 3, 2024

5 Min View

At a Glance

  • Can shots ever taste good?
  • That's why they're called shots, right?
  • We downed shots from Mary Ruth's, Kor, Ginger, Brain Juice and Brain Java.

Nutritional beverage shots have become increasingly popular due to their convenience and concentrated nutritional content. These shots typically come in small, single-serving bottles or pouches, making them convenient consumables. They often target specific health needs or goals, such as energy, immunity, hydration or even relaxation.

Shots offer convenience, portability and a quick way to get targeted nutrition on the go. They're often formulated with natural ingredients and free from artificial additives, appealing to health-conscious consumers. As consumers seek convenient solutions to support their health goals, the market for nutritional beverage shots is expected to continue growing.

Watch as Natural Products Insider editors Todd Runestad and Hank Schultz down a table's worth of shots at #ExpoWest.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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