Dr. Mehmet Oz can create overnight sensations with the wave of his hand. However, that same influence also has the power to damage the reputation of the dietary supplement industry.

April 9, 2012

11 Slides

With the wave of his hand, Dr. Mehmet Oz can create an overnight sensation out of a previously rarely used ingredient, making a product manufacturer rich in the process. However, Dr. Oz can use that same influence to damage the reputation of the dietary supplement industry. In either case, a company needs to have an action plan for the next time he touts or condemns the industry.

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