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10 clean label ingredients making for the good food future – image gallery10 clean label ingredients making for the good food future – image gallery

At the IFT 2018 show, "clean label" was the show floor buzz. We found 10 ingredient suppliers cleaning up ingredient decks to serve Consumer 2.0.

Todd Runestad

July 20, 2018

10 Slides

We typically see "clean label" as the industry jargon that represents ingredients replacing dirty label ingredients—the stuff from chemistry class, not what’s for dinner. The sodium benzoates. Magnesium stearates. Heck, even sugar, salt and fat. Clean Label 2.0 is an emerging shift in the construct, which adds to that definition of dirty-label replacers. It also means adding positive ingredients like protein or omegas. And it's also about sustainability—organic, non-GMO (genetically engineered organism), ethical production and business practices, reducing waste and packaging. And that's squarely in the wheelhouse of the natural products industry, which is not-so-slowly encroaching on the mainstream food world represented at the Institute of Food Technologists' annual show. But for now—this isn't SupplySide West, you know—the main entrants in the mainstream IFT world remain clean label 1.0. We found  10 companies making mainstream products more palatable for the modern consumer.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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