10 clean label ingredients making for the good food future – image gallery

At the IFT 2018 show, "clean label" was the show floor buzz. We found 10 ingredient suppliers cleaning up ingredient decks to serve Consumer 2.0.

Todd Runestad, Content Director, NaturalProductsInsider.com

July 20, 2018

10 Slides

We typically see "clean label" as the industry jargon that represents ingredients replacing dirty label ingredients—the stuff from chemistry class, not what’s for dinner. The sodium benzoates. Magnesium stearates. Heck, even sugar, salt and fat. Clean Label 2.0 is an emerging shift in the construct, which adds to that definition of dirty-label replacers. It also means adding positive ingredients like protein or omegas. And it's also about sustainability—organic, non-GMO (genetically engineered organism), ethical production and business practices, reducing waste and packaging. And that's squarely in the wheelhouse of the natural products industry, which is not-so-slowly encroaching on the mainstream food world represented at the Institute of Food Technologists' annual show. But for now—this isn't SupplySide West, you know—the main entrants in the mainstream IFT world remain clean label 1.0. We found  10 companies making mainstream products more palatable for the modern consumer.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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