Rethinking immune function with the nutrition industry’s most insightful thought leader.

Todd Runestad, Content Director,

December 10, 2020

Jeff Bland gets big and bold about immune health - podcast.jpg

ToddCast Vol. XXVIII: COVID times are accelerating the health care paradigm, and the leading thinker on functional medicine and personalized nutrition is leading the charge. Immune boosting is so 20th century. Think immune rejuvenation. Think training your immune system like you would build muscle for fitness. Think of categorizing your immune function into immunity personalities. Insider senior editor Todd Runestad rethinks the future of nutrition with Dr. Jeffrey Bland, Ph.D., founder of the Personalized Lifestyle Medicine Institute and president of Big Bold Health. They discuss:

  • The five categories of one’s immune system personality—angry, confused, sensitive, withdrawn and balanced—and nutrients that support each one.

  • Bland’s serendipitous journey of discovery of the next great superfood (and crop for carbon times), Himalayan tartary buckwheat.

  • What the future of health care and functional medicine looks like in 2050.

About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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