Generation Z (those 20 years old and younger) want their nutrition products to be transparent, fun, nutrient-dense and snackable.

February 22, 2019

1 Min Read

With a quarter of the population, health and nutrition brands need to consider what Generation Z’s desires and influence will have on the future of product development. These teenagers are sophisticated about healthy products and love to snack, so smart brands will cater to the youth in a transparent way.

Check out this infographic to learn more about the up-and-coming healthy product shoppers.

This infographic was adapted from a presentation given by Shelley Balanko, Ph.D., senior vice president, Hartman Group during the SupplySide West 2018 workshop “Generational Marketing to the Health-Conscious Masses.”

Learn more about Generation Z from Balanko:

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