Gen Z Focus on Health and Thrift

SupplySide West podcast: Gen Z focus on health and thrift

Gen Z are optimistic, concerned about their overall well-being and environmentally conscience, but they don’t have a lot of cash flow.

Generation Z, those 20 years and younger, have had a short time to establish their shopping habits, but they have already have their own rules for what qualifies as a healthy product. They want brands to have helpful ingredients, demonstrate responsible social values and play a role in their overall holistic health, but Gen Z are frugal shoppers concerned with price point. In this podcast, Sandy Almendarez, editor in chief, INSIDER, discusses Gen Z with Shelley Balanko, Ph.D., senior vice president, Hartman Group, including:

  • How Generation Z will likely evolve its shopping behavior as it matures
  • The differences in habits already shaping within the generation
  • The product attributes that impress Gen Z the most

Links and resources:

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

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