Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

SupplySide West podcast: Gen Z focus on health and thrift

Gen Z Focus on Health and Thrift
Gen Z are optimistic, concerned about their overall well-being and environmentally conscience, but they don’t have a lot of cash flow.

Generation Z, those 20 years and younger, have had a short time to establish their shopping habits, but they have already have their own rules for what qualifies as a healthy product. They want brands to have helpful ingredients, demonstrate responsible social values and play a role in their overall holistic health, but Gen Z are frugal shoppers concerned with price point. In this podcast, Sandy Almendarez, editor in chief, INSIDER, discusses Gen Z with Shelley Balanko, Ph.D., senior vice president, Hartman Group, including:

  • How Generation Z will likely evolve its shopping behavior as it matures
  • The differences in habits already shaping within the generation
  • The product attributes that impress Gen Z the most

Links and resources:

Got feedback? Email Rachel at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.