The new generation of supplements consumers is entering the market, and it all starts with herbs. We sit down with Michael McGuffin, president of the American Herbal Products Association, to dig into the fecund earth of the herbal market. Listen in on this conversation with Todd Runestad, senior editor, INSIDER, as they discuss:
- How hippies, Mormons and German multinationals came together to form an industry
- Common herbs in different healing traditions around the world
- Cannabis, hemp and CBD. Of course you knew we’d talk about this!