Sponsored By

Why do botanicals keep growing? – podcastWhy do botanicals keep growing? – podcast

Even before cannabis came out of the black market, the botanicals business sees growth year after year after year. How does it do that?

Todd Runestad

January 15, 2020

Why do botanicals keep growing.jpg

The new generation of supplements consumers is entering the market, and it all starts with herbs. We sit down with Michael McGuffin, president of the American Herbal Products Association, to dig into the fecund earth of the herbal market. Listen in on this conversation with Todd Runestad, senior editor, INSIDER, as they discuss:

  • How hippies, Mormons and German multinationals came together to form an industry

  • Common herbs in different healing traditions around the world

  • Cannabis, hemp and CBD. Of course you knew we’d talk about this!

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

Subscribe and receive the latest insights on the healthy food and beverage industry.
Join 47,000+ members. Yes, it's completely free.

You May Also Like