Marketing heart health products

Older generations aren’t the only ones concerned about improving their overall heart health; younger people are also concerned about building and maintaining cardiovascular health.

When marketing heart healthy ingredients and products, it’s critical to research consumers when targeting different age groups to understand each group’s diverse needs and preferences.

Similarly, a wide variety of platforms should be used to effectively connect consumers with appropriate strategies. For instance, social platforms may be more appropriate for younger users, while direct marketing and other techniques may be more effective for older consumers. Either way, it’s crucial to custom tailor each strategy to the corresponding demographic.

Also, using truthful, non-deceptive testimonials and reviews is ideal for engaging users and consumers because it presents compelling reasons and examples to encourage participation in a beneficial campaign to promote heart health, cardiovascular wellness, and ultimately, improve overall quality of life.

This is an excerpt from the article, “Marketing Tips for Heart Healthy Ingredients.” To continue reading, download INSIDER’s Heart Health Digital Magazine.

Lance Bachmann is founder, President, and CEO of '1SEO.com IT and Digital Marketing', a full-service global digital marketing firm based in the Philadelphia, PA. area. As a Google Premier Partner, top 1%, a Microsoft Partner, and a Facebook Marketing Partner, Bachmann and his team of over 150 digital marketers provide end-to-end solutions for their clientele with a full suite of services.