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The Healthy Heart: Supplements for a Strong Ticker

The Healthy Heart: Supplements for a Strong Ticker
Heart disease is the leading cause of mortality among men and women in the United States, contributing to more than 600,000 deaths annually. However, heart health isn’t a focus solely for older consumers. While active management is correlated with age, the highest level of concern is associated with Millennials looking to prevent future heart health complications. Many innovative proprietary ingredients and category newcomers such as probiotics and curcumin are making strides to impact the heart.

Takeaways for Your Business

• Cardiovascular health is the top desired health benefit consumers would consider getting from food.
• Researched ingredients range from CoQ10, omega-3s and plant sterols to minerals and antioxidants.
• Heart health claims are unduly limited due to consumer education around cardiovascular conditions.

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