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The real anti-aging solution is health span - video

The fountain of youth is a great idea if impossibly elusive. But why not focus on bringing to shoppers the promise of maintaining what they already have?

Nobody wants to live to 100 because they think their physical fitness will be so terrible by then, why bother? So instead of trying to focus on the next great Fountain of Youth ingredient, why not home in on preserving aspects of health that customers still have? Think sleep, mood, energy, digestion, and joint discomfort. Insider content director Todd Runestad sits down with Eric Anderson, managing director of NXT-USA to discuss the larger healthy aging opportunity, with a focus on new and novel joint-health ingredients that can bring about relief well within that first supplement bottle. Talk about gaining a customer for life!
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