Take a look at trending ingredients used in hot health sectors—nutrition science, consumer resonance, and formulation tips and tricks.

Todd Runestad, Content Director, NaturalProductsInsider.com

December 10, 2020

The foundational value proposition of supplements is to help consumers extend their health spans. Supplement aisles in stores are routinely organized and categorized according to health conditions that, collectively, could be known as healthy aging—from bone and brain health to prostate support and skin vibrance. This session will look at trending ingredients used in hot health sectors—nutrition science, consumer resonance, and formulation tips and tricks. Join us for a couple hours and become wiser in the ways of things like:

  • Collagen is still booming—what the science supports and new product concepts for this versatile ingredient

  • CBD and cannabis for beauty and skin disorders—another great use for this catch-all ingredient

  • Personalized nutrition is changing health care—how brands can capitalize on new consumer intel on their own bodies

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for NaturalProductsInsider.com and Natural Products Insider digital magazines. Other incarnations: supplements editor for NewHope.com, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.

Specialty

Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.

Quotes

"There is not a colds-and-flu season. There is a vitamin D-deficiency season."

"There is no such thing as inclement weather. Only improper attire."

Link answers question, "When taking magnesium, should you also take vitamin D3 2,000 IU?"

"Cannabis is nature's most nearly perfect plant."

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