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Spotlight on Beverages

August 28, 2013

1 Min Read
Spotlight on Beverages

Issue Summary

The beverage category is arguably the most competitive in the industry. The secret to formulating ready-to-drink (RTD) beverages that capture consumers' attention and keep them coming back for more lies in knowing what the market is thirsting for. Download this Digital Issue for a wealth of information on beverage trends and formulation approaches.

Table of Contents

  • Strategies for Sweetening Beverages: Lashing out at sweetened drinks is the new normal. Thats why manufacturers across the beverage industry, either as a matter of compliance or strategic product design, are revisiting how and with what they sweeten their products.

  • Designing a Coffee or Tea Break: Coffee and tea beverages will likely always have a loyal consumer base, but putting the magical brew of coffee or tea in a bottle takes some real doing on the beverage formulators part.

  • Considerations for Development of Nutritional Beverages: The addition of ingredients such as protein, fiber and omega-3s is becoming requisite in the nutritional beverage market. As such, today's developers are tasked with monumental challengesbalancing brand parameters and consumer demand with a delivery system that will delight all parties involved.

Takeaways for Your Business

  • Sweetener options for beverages that appeal to consumers and health watchdogs alike

  • Market opportunities for RTD coffee and tea products

  • Five key considerations for success in the nutritional beverage market

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