Organic beverages have a thirst for innovation

Enter the Editor's Choice Awards for a chance to be recognized as one of the best-in-the-bottle new products in the organic beverages category.

Todd Runestad, Content Director,

July 19, 2018

2 Min Read
Organic beverages have a thirst for innovation

Organic remains the driver of the overall food market, growing at 6.4 percent in 2017 compared to a paltry 1.1 percent growth rate for the non-organic sector. And the bright star of the entire organic category may well be organic beverages, which continued its multi-year double-digit growth streak, rising 10.5 percent in 2017, to $5.9 billion, according to the Organic Trade Association (OTA). That makes organic beverages the No. 3 category in all of organic, behind fresh produce and dairy and eggs.

The main driver of the organic beverages category is fresh juices—sales here rose 25 percent, to $1.2 billion, in 2017. Nondairy organic beverage alternatives in the form of almond, soy, coconut, rice and other blends also gained popularity in 2017.

Beverages as a whole remains an area ripe for innovation. That’s because drinks are seen as an effective way of doing more than just quenching thirst, but also providing health benefits.

Opportunities abound to supercharge functional beverages with functional ingredients, from probiotics and protein to botanicals and healthy fats.

And with the rise of the powders category, there’s almost no end to the diversity of product formulation combinations being rolled out around the world.

High-pressure processing (HPP) is also still topping trends—the premium, high-dollar processing method is said to better retain the taste and nutrients of all those organic fruits and veggies within.

With so much innovation action in not just healthy beverages but in particular the organic beverages category, we want to hear from you! The 7th annual SupplySide CPG Editor’s Choice Awards recognizes the best finished products launched to the U.S. consumer market between July 2017 and August 2018 in 30 categories across the supplement, food and beverage markets. Enter in the Organic Beverage category.

Products must be submitted by the CPG brands or their representatives, not by ingredient suppliers. The submission deadline is Wednesday, Aug. 22, 2018.

Winners are selected by the editors based on market innovation, consumer need, scientific substantiation, integrity and the “cool” factor. Finalists will be showcased through the SupplySide Health & Nutrition Network brands, and winners announced at SupplySide West in Las Vegas, Nov. 6-10, 2018.


About the Author(s)

Todd Runestad

Content Director,, Natural Products Insider

Todd Runestad has been writing on nutrition science news since 1997. He is content director for and Natural Products Insider digital magazines. Other incarnations: supplements editor for, Delicious Living!, and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still covers raw material innovations and ingredient science.

Connect with me here on LinkedIn.


Todd writes about nutrition science news such as this story on mitochondrial nutrients, innovative ingredients such as this story about 12 trendy new ingredient launches from SupplySide West 2023, and is a judge for the NEXTY awards honoring innovation, integrity and inspiration in natural products including his specialty — dietary supplements. He extensively covered the rise and rise and rise and fall of cannabis hemp CBD. He helps produce in-person events at SupplySide West and SupplySide East trade shows and conferences, including the wildly popular Ingredient Idol game show, as well as Natural Products Expo West and Natural Products Expo East and the NBJ Summit. He was a board member for the Hemp Industries Association.

Education / Past Lives

In previous lives Todd was on the other side of nature from natural products — natural history — as managing editor at the Denver Museum of Nature & Science. He's sojourned to Burning Man and Mount Everest. He graduated many moons ago from the State University of New York College at Oneonta.


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