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Manipulating Mouthfeel in Beverages

The flavor of a food or beverage plays an important role in whether the consumer comes back for more, but it's not the only factor that contributes to the appeal of a product. When it comes to consumer acceptance, mouthfeel runs a tight second to flavor.

February 28, 2014

1 Min Read
Manipulating Mouthfeel in Beverages

The flavor of a food or beverage plays an important role in whether the consumer comes back for more, but it's not the only factor that contributes to the appeal of a product. When it comes to consumer acceptance, mouthfeel runs a tight second to flavor.

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