Energy Drinks and the New Food-Supplement ContinuumEnergy Drinks and the New Food-Supplement Continuum
April 6, 2012
American consumers have characteristically chosen an all of the above approach. This new continuum has brought superfoods, along with fortified/functional foods and beverages, to the sweet spot of new product development, such that these center-of-continuum products will continue to account for disproportionate share of the best-selling, most profitable entries in the market.
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